How She Wears It with Victoria Aguirre
How She Wears It, Victoria Aguirre
Creative Director, Pampa
Victoria Aguirre has built a life and a brand rooted in connection to people, places, and the traditions that shape them. As the co-founder and creative director of Pampa, Victoria has dedicated her work to preserving the artistry of traditional weaving while bringing the warmth and of handcrafted textiles into contemporary homes.
Through Pampa meaning “fertile earth” in the Quechua language, Victoria collaborates with skilled artisans in remote regions of Argentina and Latin America, ensuring that centuries-old techniques, natural materials, and cultural narratives continue to thrive in a modern world.
With a background as a photographer, Victoria’s website and instagram is full of beautiful, aspirational images from vast landscapes of her home country Argentina to interiors of homes where we see Pampa rugs, throws, pillows shown in client’s homes. Her social is aspirational living at its best and shows us the many ways we can incorporate some Pampa into our lives.
