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About and Press
Sherman Field is a fine jewelry collection featuring our signature 18k Yellow Gold ranging in hand-linked chains, custom semi-precious stone textured gold photo lockets, one-of-a-kind Diamond pieces, precious stone tassels, and our refined, everyday Huggies and classic studs.
Photographed in 1967, the very first Sherman Field advertorial in front of Big Ben, showing the brand's high-end, sophisticated women's tailoring.
The brand was founded in 1967 by my grandparents, Samuel and Renee Sherman, on 10c. Hanover Square in London. Originally specializing in high-end women’s tailored clothing, the brand was relaunched in 2019 as a fine jewelry label.
Three generations of Sherman : Samuel and Renee Sherman, Simon Sherman and Danielle Sherman.
We developed our signature 18K yellow gold, a warm hue that resembles the antique jewelry I inherited from my family. The SRSP (Signet Responsible Sourcing Protocol) has certified and independently audited our sustainable refining process. This process separates metals from their accompanying alloys, reducing them to pure gold. Our jewelry incorporates recycled gold and newly sourced gold into our hand-crafted pieces.
Samuel and Renee Sherman's country home in Bolney, London, which inspired the moss green of our jewelry's packaging.
Sherman Field represents my commitment to quality, authenticity, and craft without compromise. These are treasured heirlooms meant to last for generations. Our prideful attention to detail creates an assured feeling of proportion, weight, and scale. It’s comforting. It’s balanced. It just feels right.
After receiving my BFA in Art History from New York University, I returned to my hometown of Los Angeles and co-founded The Row with Mary-Kate and Ashley Olsen in 2005. From there, I oversaw the women’s and men’s T as Design Director for Alexander Wang and continued my work as Creative Director at EDUN from 2013 to 2016. Now, I’m drawing from my family history and relaunching Sherman Field. Maybe one day, it will be passed down to my daughters.
Vogue Nov 2006 feature the launch of The Row "Three's Company: Take two Olsens, add one childhood friend, and what do you get? The perfect tee." By Mark Holgate
The last time Danielle Sherman was mentioned in these pages was 2016, when she left Edun, the Bono and Ali Hewson–backed ethically sourced line where she was creative director for three years. In the interim, Sherman relocated from New York to Los Angeles and had a second child with her husband, the photographer Todd Selby; their girls are now three and one. But it’s her new baby we’re here to talk about.
Since exiting Edun, Sherman has been nurturing a new fine jewelry collection, the hero pieces of which are substantial 18-karat hand-linked chain necklaces. They’re real beauties, made all the more so by the fact that so little of this kind of artisanal work happens these days.
Sherman Field takes its name from a women’s tailoring brand the designer’s paternal grandparents founded in London circa 1967. It was a short-lived endeavor, and there’s only one piece of marketing material: a photograph of a Twiggy-type model on Westminster Bridge sporting a sharply cut A-line coat, with a Jensen Interceptor and a chauffeur idling in the background. In the future, Sherman Field could grow to encompass categories beyond jewelry and become a real lifestyle brand, but for now she’s quite pleased to be thinking small. Sherman is part of a growing cadre of former creative directors (in addition to Edun, she worked at Alexander Wang and The Row) who are reimagining their careers—not just their day-to-day grinds, but what their output is, and, further, what its impact will be on the local and global environment. The 2020s could just turn out to be a new age of independents.
“Because of the world we’re in now, it’s sometimes hard to find things that people have taken time to create,” Sherman says. “But Sherman Field is really built to last. I mention this on the website: ‘craft without compromise.’ I stand for everything that fast fashion doesn’t.” A lifetime lover of jewelry, Sherman’s development process began in the archives of LA’s Getty Museum, where he discovered a love for Retro jewels. Bold, dramatic, and made in gold post–World War II, they’re the antithesis of the dainty, delicate rings and ear cuffs that’ve been so popular this decade. “I was excited to try to do something that felt new,” she says.
As Sherman made the rounds of jewelry trade shows—call it secondary research—she noticed a real lack of chain necklaces from the era of her interest, so she made them her focus. “They’re heavy and they have weight to them,” she says. “They’re an investment that you can pass on, and that’s how I envision this brand.” In addition to chunky necklaces in multiple lengths (Danielle wears the 22-inch and Todd the 25-inch), she’s designed cigar and barre rings and stud earrings featuring black onyx, lapis lazuli, or white cacholong. All of the pieces are made to order in Los Angeles in gold (the yellow gold was specially mixed for Sherman to evoke the warm hue of Retro jewelry), and they’re available via her direct-to-consumer website and social channels. She’s also supplementing her original designs with vintage pieces from France, Italy, and the U.S. There’s a Victorian locket, link bracelets with appealing heft, and a stunner of a diamond Art Deco cocktail ring, plus a signed Cartier ingot bar pendant. “Creating something new is incredibly time-consuming, and some things are just better as they were,” explains Sherman. “Also: This being a personal project, curating other pieces that were personal to somebody else, it just felt right.”
But why use the name of her grandparents’ company? “Even though Sherman Field didn’t last long it stood for something—it really represented quality,” says Sherman. “Hopefully we’ll be around for the next 10, 15, 20…this is something that maybe one day my kids will want to take up. It’s nice to build something of permanence in a time when things feel really impermanent.”
Who What Wear by Hillary Kerr, Feb 1, 2023 podcast and article "How Danielle Sherman went from co-founding The Row to launching her jewelry line." By Madeline Hill
Danielle Sherman has worn many hats throughout her career. For one, got her start in the fashion world at a young age. From taking classes at Jo-Ann Stores to sewing with Vogue patterns, Sherman has always loved working with her hands.
While learning to sew, she was also making jewelry and had a knack for sourcing rosary beads from flea markets and remaking them into necklaces. At the age of 16, Sherman launched her own line of leather accessories, which was funded by a small acting role she landed in The Parent Trap.
(Yes, *the* Parent Trap, starring Lindsay Lohan.)
Eventually, Sherman moved to New York City and enrolled at New York University. Upon graduation, Sherman worked for Tahari ASL and went on to co-found The Row with Mary-Kate and Ashley Olsen. After stints at Alexander Wang and EDUN, Sherman struck out on her own. During her time consulting was when Sherman was able to get in the headspace to get creative and figure out what she wanted to do next.
That next thing? Relaunching her grandparent's high-end women’s tailored clothing, Sherman Field, as a fine jewelry label in 2019.
In the latest episode of Who What Wear With Hillary Kerr, Sherman shares how she went from co-founding The Row to launching her fine jewelry line, the investment pieces worth buying, and so much more.
For excerpts from their conversation, scroll below.
You co-founded The Row with Mary Kate and Ashley Olsen. You've designed for Alexander Wang. You have worked for really important brands. I'm hoping that you can give our listeners a little bit of insight into your background.
I like to actually proceed the fashion background because I think so much of what I've been able to accomplish extends from how I was raised. Being born in Los Angeles, being raised by my mom, my father passed away when I was really young.
I've always been a very active child but also taking on a lot of responsibility. That being said, I always was also making things with my hands. I was taking classes at Jo-Ann Fabric when I was 12 years old.
I was learning, sewing, getting McCall's patterns, Vogue patterns from very early on. Then at the same time, I was also making jewelry. I was sourcing rosary beads from flea markets and remaking, re-crafting them into necklaces. Even though I am Jewish and go by being Jewish, I would love working with rosary necklaces.
Then I had one year when I was an actor (not really—I was barely an actor). I auditioned for a Lindsay Lohan film, The Parent Trap. I landed a very small role and that role funded my first business when I was 16. It was a leather accessory business.
Eventually, I got a few meetings, and my bracelets, my leather cuffs were on the Dixie Chicks. From there, I went to NYU and was always interning for multiple places, but nothing fashion related. I just wanted to explore both my academics and also art and other things.
I felt like I grew up pretty early, but it just cemented just another chapter in my life of independence and figuring things out. From there, I had a brief paying job at Tahari ASL and then The Row. That was in 2005; I co-founded [it] with Mary Kate and Ashley. From there, I joined Alexander [Wang] [and] originally worked with him on [the] runway and then launched T for him as a design director for men's and women's. I was there for five and a half years. After Alex, I joined Edun.
It was incredible because from all the companies I've worked at—from domestic production all the way to doing things in Asia to doing things in Africa—it was incredible to explore new territory.
You had a very entrepreneurial side, given the fact that you were starting your own businesses and working at such a tender age. At what point did you start thinking about doing something for yourself? Specifically, why were you interested in thinking about jewelry and fine jewelry?
After I left Edun, our family moved to L.A. I had an infant at the time. The first thing I did was actually just open up a consulting company because I knew if I was going to help support the family and keep the creative juices flowing, I still need to be doing something.
I was consulting for PLS+T. It was a division of Theory in Japan. I was working for fast retailing. I had that, which was financially supporting this level of independence being here in L.A. and not having a full-time job. That was my first consulting gig.
While I was consulting, I then had the headspace [to] create something. Did I know is going to be jewelry? Not necessarily, but I knew I wanted to create something.
When I was thinking about all the things that I've done and maybe haven't pursued, I've always had a pension for heavy, kind of big, bold pieces. I've never found the pieces that I would want to wear.
That's where I kind of landed on jewelry. I feel like I had the headspace to have more creative thinking because I didn't have a full-time job.
Obviously, jewelry is very personal and unique and distinct to everyone who wears it, but there are some truths, as well. If someone was starting out and starting to build their collection and really wanted to invest in pieces from you, what would you suggest in terms of starting out?
Part of why we started the Column Chain—which is our entry price point necklace—is so [customers] can afford that piece along with a locket. That was the intention.
I want someone to be able to walk away spending under 15 or about $15,000 plus and have two pieces as opposed to just one. That was the intention behind that. It's an investment piece still, being the price point that it is, but that you could then in time purchase other pieces to wear along with it.
I would rather save up for a whole year and buy one special piece than have multiple pieces of things that sure will not last and are trend-based.
The Oval Chain Link is to this day our best seller, best performer, because it's very intricate and the design behind it is something that people are excited about.
I think finding your link and finding your length are the two things I always start with people. So maybe a chain ultimately is the best investment, because, I think, to this day, it's still hard to find weighty chains that you can wear and pass on.
"Chain Reaction: Danielle Sherman is reviving mid-century designs with her fine jewellery line that showcases a specially created gold" by Lauren Sams. The Financial Review, Australia.
