How She Wears it with Inii King
How She Wears It, Inii King
Co-founder and Chief Creative Officer, King & Partners
Inii King is the co-founder and Chief Creative Officer of New York–based agency King & Partners, known for its distinctive, thoughtful approach to branding and creative direction. Raised in Seoul and based in New York, she brings a refined, global perspective to her work with leading lifestyle and hospitality brands, an approach that carries into her personal style.
We visited Inii at home to talk about what inspires her, how her creative philosophy shapes the way she gets dressed, and the Sherman Field pieces she wears most often. From layered gold chains to Tahitian pearls, her jewelry reflects a timeless sensibility that moves effortlessly through every part of her day.
Before founding King & Partners with her husband Tony in 2010, Inii worked in luxury fashion and digital. Over time, the fast pace of that world led her toward work that favors timelessness and longevity rather than constant reinvention, gradually shifting their work toward strategy and brand identity for brands and products with lasting value.
CONVERTIBLE COLUMN CHAIN NECKLACE
MEDIUM LINK, 25"
“Great things often take time for people to appreciate. In a world where everything is fighting for immediate attention, advocating for timelessness and building lasting power isn’t easy, but it’s something we really care about.”
SOUTH SEA DROP PEARL
OVAL LINK PENDANT, LARGE
OVAL LINK PENDANT, LARGE
OVAL CHAIN BRACELET
“One strength I've always had is patience, which gives me perspective over a longer span.”
BLUE CHALCEDONY ROUND
DIAMOND PENDANT
DIAMOND PENDANT
TAHITIAN DROP PEARL
DOUBLE PENDANT, MEDIUM
DOUBLE PENDANT, MEDIUM
“Trends are a necessary driver of culture and the economy, but for something to feel truly special, it needs to rise above what's trending right now and have a level of beauty and craft that's difficult to replicate.”
DIAMOND ORBIT LINK NECKLACE
DIAMOND ORBIT LINK BRACELET
ID TAG CHAIN NECKLACE
WITH DIAMONDS
WITH DIAMONDS
TIGER'S EYE ROUND
DIAMOND PENDANT
DIAMOND PENDANT
“I emphasize proportion, balance, and taste. My philosophy centers around creating work that is visually compelling, culturally aware, and strategically effective.”
TIGER'S EYE ROUND
DIAMOND LOCKET
DIAMOND LOCKET
PYRAMID CHAIN
CONVERTIBLE NECKLACE
CONVERTIBLE NECKLACE
“Places and people with truly original style are the best inspiration for me. I'm always looking for things that are beautiful, interesting, and rare.”
DOUBLE BOX CHAIN BRACELET
DIAMOND CHANNEL SET
BAND, MEDIUM
BAND, MEDIUM



























